Sensmode® 3D visual technology platform landing in smart retail scenarios, filling the gap in fine operational data

The core business logic of the retail industry is revenue=average order value x foot traffic, among which foot traffic funnel analysis is the most important tool and plays a very positive role.

If the store can establish an accurate funnel chart, it has a positive significance for chain enterprises. Firstly, chain retail enterprises can have a clear view of the operational capabilities of their stores. Secondly, they have a comprehensive digital understanding of the location advantages of each store, and can propose targeted operational optimization strategies to improve performance.

But currently, there are two major difficulties with the funnel chart: first, it is difficult to obtain customer flow through stores. Difficulty in obtaining data on in store, in store, and experience data, especially in terms of in store and experience customer flow, except for POS machines. If relying on human statistics is costly, it will not be sustainable to obtain data; Secondly, the accuracy of the data is low. Due to technological limitations and cost requirements, a large number of customer flow statistics are currently unable to provide accurate through store customer flow, and the accuracy rate of in store customer flow is only about 90%; The main reason for the above problems is the limitation of core technology. Through years of research and development, Human Plus Intelligence has overcome multiple technical difficulties and established three core technological advantages: the ability to develop multi lens technology; Heterogeneous acceleration capability of algorithm hardware; And advanced 3D human tracking algorithm system. Supported by three core technologies, the PG series SW800 product of  Human Intelligence can help improve the dimensionality and accuracy of funnel data in retail customer flow scenarios. The specific advantages are as follows:

1. The 140 degree wide-angle lens covers the entire sales area and tracks the interaction behavior between customers and products throughout the entire process

2. Support oblique customer flow, increase coverage area, and enable comprehensive tracking of customer flow through the store

3. Based on heterogeneous acceleration, the human tracking algorithm accurately recognizes Human behavior with an accuracy of over 98%

The scenario suggestion is that the passenger flow statistics system solution driven by the Human intelligent 3D vision technology platform can be applied in retail stores, shopping malls, chain stores, venues and other environments, providing comprehensive digital operation support for operators.